Decrypting the Role of Metaverse in the Future of Retail Industry
Undoubtedly, buzz about the metaverse is increasing with every passing day. Brands are exploring the virtual world to offer a personalised shopping experience to their customers. Apart from increasing the sale of products, offering a metaverse experience to potential buyers will also boost engagement. Let us know how retailers are using Augmented Reality (AR), Virtual Reality (VR) and other immersive technologies to get closer to their target audience. Digital Avatars - Brands are enabling customers to shop for goods with virtual avatars. The digital avatars will reflect the likes and interests of buyers. Hence, retailers can understand the preferences of customers. People can use a virtual persona to walk around stores in their avatars and represent themselves. Users can dress up their digital avatars by selecting different colours and forms. Thus, there will be a tra...